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Proven Pricing Strategy
Establishing the right pricing for your home is crucial to a successful sale. Rather than setting a fixed price, your agent can use a powerful, proven Prudential strategy called Value Range Marketing (VRM) to determine a price range for your home. Generally, it will extend from a figure higher than your home’s “fixed price” value to one designed to attract value-conscious buyers and initiate negotiation.
How well does it work? Three out of four sellers using VRM rated their experience as “good” or “excellent”.
Value Range Marketing Benefits You By:
1. Eliminating the worry of underpricing or over pricing your home.
2. Increasing the likelihood of finding the right buyer by exposing your property to a wider range of buyers.
3. Getting on the “shopping lists” of more buyers looking in your specific area.
4. Creating an environment for serious negotiation.
5. Bringing you and your buyer together faster.
6. Keeping your property competitive in the marketplace.
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