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Why Choose Henry Plascencia to represent you.?

Being part of Prudential California Realty, Henry devotes talent, time and resources to managing your home transaction. In serving you, Henry Plascencia is a professional who is backed by a team of experts, all working together to give you a smooth and successful outcome.
This includes:

Dedicated transaction coordination with real-time status communication

Skilled legal counsel and professional real estate representation

Supportive transaction management team, promoting “Quality One-stop Services

*Sophisticated transaction technology keeps you updated. To complement Henry’s responsive service, you’ll be authorized to access a secure Prudential Web site where you can review your documents and check the real-time status of your transaction anytime, from your computer - even after escrow closes. This powerful technology also streamlines the complex documentation process and ensures that every aspect is handled accurately.

All service companies are not created equal. Henry works only with the best - so you can confidently entrust the many facets of your home sale to one central contact.

Quality One-stop Services

Being part of Prudential California Realty, Henry devotes talent, time and resources to managing your home transaction. In serving you, Henry Plascencia is a professional who is backed by a team of experts, all working together to give you a smooth and successful outcome.
 

California Title Company
An industry leader serving counties throughout Southern California from regional offices in Los Angeles County, Orange County and San Diego.

First Capital / First Financial
One of the largest mortgage companies in the nation, with access to over 99% of loan programs available today.

Property ID
The largest natural and environmental hazard disclosure company in the country, providing the most comprehensive, accurate and best-insured disclosure report available.

Pickford Escrow
One of the largest full-service escrow companies in the state, with more than 30 offices in Southern California.

First American Home Warranty
Has provided over 1 million homeowners with high quality service since 1984. Rated “A” (Excellent) by A.M. Best.

1031 Exchange Advantage
Has helped thousands of investors successfully complete 1031 exchange transactions, allowing them to sell and buy property as a tax-deferred transaction.

The Art of Home Pricing

The majority of showings by sales associates on a new listing occur when the house is first placed on the market. Sales agents arrange for their active, qualified buyers to see a home when it is newly listed. Once this group has seen the property, showing activity decreases to only those buyers new to the market.

Effect of Over-Pricing on Time and Selling Price

art-of-home-pricing-graph

It’s important to position your home at the best price during its first market exposure.

Proven Pricing Strategy

Establishing the right pricing for your home is crucial to a successful sale. Rather than setting a fixed price, your agent can use a powerful, proven Prudential strategy called Value Range Marketing (VRM) to determine a price range for your home. Generally, it will extend from a figure higher than your home’s “fixed price” value to one designed to attract value-conscious buyers and initiate negotiation.

How well does it work? Three out of four sellers using VRM rated their experience as “good” or “excellent”.

Value Range Marketing Benefits You By:

1. Eliminating the worry of underpricing or over pricing your home.

2. Increasing the likelihood of finding the right buyer by exposing your property to a wider range of buyers.

3. Getting on the “shopping lists” of more buyers looking in your specific area.

4. Creating an environment for serious negotiation.

5. Bringing you and your buyer together faster.

6. Keeping your property competitive in the marketplace.

Setting your home’s price correctly is the key to successful results. Guided by Henry Plascencia’s expertise, you’ll be able to make that decision with complete confidence.

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Why Henry Plascencia | Henry’s Proven Pricing Strategy | The Art of Home Pricing | Online Seller Advantage | Powerful Marketing

Selling Basics of Marketing Your Home  Getting Your House Ready For Showing  How To Set the List Price  Why Use A Realtor to Sell Your Home

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