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Why representation is usually an economic benefit when selling your home or property.
If you’re thinking about selling your property, you may be tempted to “go it alone” – to represent yourself without the benefit of a real estate agent.
In a hot market, when homes seem to “sell themselves,” you may think you’ll be able to save thousands of dollars if you don’t have to pay an agent’s commission. And with all the resources available on the Internet these days, why should a seller bother with an agent?
*If your home was listed and has now expired, click here to find out why your house didn’t sell.
Smart, experienced sellers work with real estate agents for very important reasons.
Here are just a few:
Information: Real estate is increasingly an information business and nobody has more immediate access to the information you need than Henry Plascencia. Henry can tell you what’s going on in the real estate market today – whether there are new listings, new laws, or new resources that can get you closer to your goal. Henry will help you understand the many complex elements of your transaction and help you make informed decisions along the way.
Connection: Whatever the current market conditions, a real estate transaction is about making the right connections between people and property. Dynamic networking gives Henry Plascencia access to the people who can make those connections happen. That may mean finding an exceptionally qualified buyer for a unique estate or connecting with the perfect property that’s about to come on the market. Henry’s extensive network of resources – local & national – can also help you connect to additional reliable, high-quality services, from lenders and inspectors to movers and decorators.
Protection: Your security is critical and a vital part of your real estate agent’s job is to safeguard you and your interests. From preparing your home and possessions for public scrutiny, to helping you examine the fine print in the scores of documents you’ll be asked to sign, Henry Plascencia is continually looking out for you.
Consultation: Have a question? Need another opinion? Time for some sound advice? Henry is always available to you – before, during and after your transaction, day and night, weekends and holidays. (Don’t believe it..? Call him right now and see if he answers his phone – 310.995.6273)
Emotion: The sale of a home is more than a business transaction. A home is like a member of the family. As a seller, you may have vivid memories and enormous sentimental attachment to your home. While giving you the support you need to make great decisions, your real estate agent is not invested emotionally and can keep a cool head to protect your interests during those highly charged moments.
Promotion: “Getting the word out” is nearly a full-time job in itself. There’s much more to selling your home than sticking a For Sale sign in the front yard. Henry Plascencia will be continually promoting your interests, through aggressive marketing, personal contacts and constant networking, to make sure that the people who need to know, do know, and that you get the results you want.
Negotiation: When your deal is down to the wire, your investment is on the line, and your future is in the balance, it’s time for Henry to really work for you at the negotiating table. A skilled real estate professional’s negotiating skills can mean the difference of thousands of dollars in your favor or help you salvage a transaction that seems hopelessly lost. The negotiating table is not the place to test your skills or risk your security; this is a job for a professional. With Henry Plascencia’s proven negotiating skills you will be positioned to have the best representation on your side.
Finally, if you just want to “save” money on an agent’s commission, consider this warning from Bernice Ross, author of Waging War on Real Estate’s Discounters, “Paying commission to a full-service Realtor can actually earn you more money when your sale closes.
Homeowners who ‘save’ commission costs by representing themselves in the sale of their home typically net 5 to 15% less by doing it themselves.”
Don’t sell yourself short. Before you make a move, talk to
Henry Plasencia - 310.995.6273 or email him : Henry@HotLAlistings.com
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